We’ve leveraged our decades of website design, development, e-commerce, and wine industry experience to create this tool, which provides exceptional customization and exclusive features. We designed eCELLAR via WordPress to accommodate a variety of website layouts and color schemes out of the box. It exposes numerous theme settings, so your presentation can evolve with your e-commerce needs.

Additional Exclusive Included Features:

  • Exposes eCELLAR theme settings as styling variables, so you can customize appearance in WordPress without editing code
  • Includes various additional options for utility menu
  • Supports several storefront layouts for collections and products pages
  • Exclusive custom styling options for buttons, website header, storefront pages, etc.

Contact Vin for issues or questions related to the eCELLAR via WordPress plugin.

Contact eCELLAR for issues related to products, clubs, customers, or transitioning to eCELLAR from another e-commerce vendor.

Vin Agency is a leader in fine winery website design, development, and e-commerce integration. Vin’s proprietary plugin, eCELLAR via WordPress, leverages more than a decade of WordPress development and winery e-commerce experience.

No. eCELLAR via WordPress is developed and maintained by Vin. While the eCELLAR via WordPress plugin is not directly affiliated with eCELLAR, Vin Agency is an authorized eCELLAR partner. eCELLAR is a trademark of Missing Link Communications Inc., used with permission.


The alternate header provides additional color settings that affect the utility menu’s account and cart links.

For example, you can display a light colored utility menu on pages with full-bleed hero images, while showing the default color theme on standard pages.

To use the alternate header on selective pages or posts, the class ‘ec-alt-header’ needs to be added to the document body on a page or post in WordPress. This can be added via the plugin ‘Custom Body Class‘.

Developers can use the WordPress filter ‘body_class‘ to add a class to a page or post.