We’ve leveraged our decades of website design, development, e-commerce, and wine industry experience to create this tool, which provides exceptional customization and exclusive features. We designed Commerce7 via WordPress to accommodate a variety of website layouts and color schemes out of the box. It includes blocks and shortcodes to display Commerce7 content throughout the website, so your presentation can evolve with your e-commerce needs.

Additional Exclusive Included Features:

  • Exposes Commerce7 styling variables, so you can customize appearance in WordPress without editing code
  • Includes various additional options for utility menu
  • Supports several storefront layouts for collections and products pages
  • Exclusive custom styling options for buttons, website header, storefront pages, etc.
  • Adds many additional styling variables 
  • Native support for pages builders for Elementor, BeaverBuilder, WP Bakery, Themeco (shortcodes may be used to implement the Commerce7 widgets)
  • Support for Commerce7’s legacy v1 front-end

Contact Vin for issues or questions related to the Commerce7 via WordPress plugin.

Contact Commerce7 for issues related to products, clubs, customers, or transitioning to Commerce7 from another e-commerce vendor.

Vin Agency is a leader in fine winery website design, development, and e-commerce integration. Vin’s proprietary plugin, Commerce7 via WordPress, leverages more than a decade of WordPress development and winery e-commerce experience.

No. Commerce7 via WordPress is developed and maintained by Vin. While the Commerce7 via WordPress plugin is not directly affiliated with Commerce7, Vin Agency is an authorized Commerce7 partner. Commerce7 is a trademark of Commerce7 Platform Inc., used with permission.


The alternate header provides additional color settings that affect the utility menu’s account and cart links.

For example, you can display a light colored utility menu on pages with full-bleed hero images, while showing the default color theme on standard pages.

To use the alternate header on selective pages or posts, the class ‘c7-alt-header’ needs to be added to the document body on a page or post in WordPress. This can be added via the plugin ‘Custom Body Class‘.

Developers can use the WordPress filter ‘body_class‘ to add a class to a page or post.


It’s not possible to change the label on C7’s default club join button widget. But you can create a custom club join button by adding a link like this:



Visit a collection page like /collection/wine and copy the URL from the browser address.

In WordPress under Appearance > Menus, select ‘Custom Link’ at left, paste in the URL, and click the button ‘Add to Menu’.